Consciousness and glamour

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As an avid lover of everything that is ecological and ethical, I was thrilled to know that Swedish brand H&M will launch their new Conscious exclusive partywear collection! This will be an extension of their existing Conscious collection.

The Head of Design at H&M Ann-Sofie Johansson said, “It has pure glamour and style and is made from sustainable materials”.

The collection is made from organic cotton, recycled polyamide and Tencel.

Personally I’ve already chosen my favorite  samples from this collection  – white three-piece suit, made entirely from an organic cotton blend, and black overall. Looks great as an alternative to party dress. Especially considering a very attractive price (from $52).

The collection will be available in 140 stores worldwide and (yes!) online from 4 April 2013.

H&M concious glam-2H&M concious glam

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Como uma grande fã de tudo que é ecológico e ético, eu fiquei muito feliz ao descobrir que marca sueca H&M vai lançar uma nova coleção de roupa de festa, feita de materiais sustentáveis (algodão orgânico, poliamida reciclada e Tencel).

Pessoalmente eu já escolhi os meus modelos favoritos. São um terno branco, feito com algodão orgânico, e um sobretudo preto. É uma ótima alternativa ao vestido tradicional para vestir em uma festa.

A coleção estará disponível em lojas selecionadas e online à partir de 4 de Abril 2013.

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